Pursue IQ is a career coaching service that helps college students navigate the transition from school to professional life with clarity and confidence. Founded by a former Apple recruiter with 25 years of recruiting experience, Pursue IQ provides personalized 1:1 coaching for students and support for parents through the college-to-career journey. We combine empathy for students with practical strategy for parents, helping families navigate internship searches, job applications, resume building, and career decisions without the stress and confusion that typically comes with this transition.

Yes, Pursue IQ helps parents support their college students with resume development and LinkedIn optimization. Through one-on-one coaching and parent office hours, we provide the tools and strategy to help students create professional resumes and LinkedIn profiles that stand out to recruiters. Our approach combines empathy for students with practical strategy for parents, ensuring students build confidence while developing these essential career tools.

Item description1. College students (freshmen through recent graduates) who are navigating internship searches, job applications, career decisions, and the transition from college to professional life. This includes students who feel overwhelmed by the career search process, are unsure how to start, or want strategic guidance from an experienced recruiter.

2. Parents of college students who want to support their children through this transition but aren't sure how to help without taking over. Many parents struggle with the perspective gap between what they know from their own career experience and what their students are facing in today's job market.

The Pursue IQ approach is built on three core principles: 1. Empathy for Students: We understand that today's college students are what we call "The Rubric Generation." They've spent 18+ years succeeding in highly structured academic systems with clear syllabi, rubrics, and defined success metrics. The career transition asks entirely different questions (What do YOU want? What matters to YOU?) that they haven't had much practice answering. This isn't laziness or lack of motivation, it's a natural result of the system they grew up in.

2. Strategy for Parents: We equip parents with tools like the PAUSE Method to transform career conversations from stressful interrogations into confidence-building discussions. Parents learn to ask questions that help students think for themselves rather than giving advice that shuts down conversation.

3. Understanding the Perspective Gap: We help both students and parents recognize that what looks like procrastination, avoidance, or lack of direction is often actually overwhelm and confusion about how to navigate an unstructured process. This perspective shift changes everything.

That's exactly where many Pursuers start, and it's completely okay. The programs help you clarify your direction while building the foundational tools you'll need no matter what path you choose. You don't need to have it all figured out before you begin.

No, and you should be skeptical of anyone who does. What I can promise is that you'll have the clarity, tools, and strategy that give you the best possible chance of success. You'll leave with a polished resume, compelling cover letter, optimized LinkedIn profile, and a clear action plan. The rest is up to you, but you won't be guessing your way through it.

Students who work with Pursue IQ walk away with professional materials that get noticed by recruiters, a clear understanding of how to search strategically, and the confidence to take action. Many land internships and jobs, but more importantly, they know how to navigate the process independently moving forward. This isn't about one outcome. It's about building skills that serve you for your entire career.

You'll need a computer and access to Zoom, Google Docs, and LinkedIn. All sessions are conducted virtually via Zoom, and you'll be building your professional materials using Google Docs and optimizing your LinkedIn profile throughout the program.